Explaining the lifestyle of young girls in Tehran on Instagram

The methodological approach of this study was mixed and sequential. The sample size in the qualitative section was 24 young girls in Tehran. The theoretical coding method was used for data mining, which aims to achieve the main and secondary categories in order to set the theoretical model. The results of the study show that the central phenomenon is lifestyle, which is based on causal conditions, background conditions, intervening conditions, and strategies. According to the findings of the present study, the ten main categories of how to use Instagram, fluidity of consumption, dramatic consumption, individualism, change in taste, virtual hedonism, body management, fluid identification on Instagram, body management, and the tendency to blog are the completion of the research paradigm model chain. Also, in the quantitative method section, the survey type, data collection techniques were set using a questionnaire derived from the theoretical model of Grand Theory, and the sample size was 320 young girls in Tehran. The findings of the present study confirm the results of the qualitative section.