Advertising Bombardment: Viewer Health from Impact to Social Harm on Mental Health.

Background and Introduction: The effect of television advertising on mental health, consumption patterns and identity of students. Therefore, the present study was conducted with the aim of analyzing the patterns of television advertising on students.

Method: The present study was conducted with the content analysis method of Brown and Clark, quantitative method (sampling) and triangulation method (to increase validity and reliability) for 12-16 year old male students in Masal and Shanderman counties.

Findings: The findings show that the onslaught of media advertising causes a change in the mindset of students towards harmful goods, overweight problems, as well as the effects of extreme consumerism and unhealthy food abuse can cause serious problems in mental health, anxiety, depression and identity disorders among students.

Conclusion: According to the obtained patterns, it can be said that the continuous follow-up of parents and policymakers to shape the consumption behaviors of adolescents is very important, which, with the education and solutions proposed in the study, will lead to the promotion of a healthy culture of smart consumption and a healthier and more responsible society.