مدل مسئولیت فرهنگی در صنعت خودرو سازی (مورد مطالعه: شرکت همراه خودرو سایپا)

This research was conducted with the aim of designing a cultural responsibility model in Saipa Automobile Company with a data-based approach. This research is a sequential and exploratory qualitative strategy, and the statistical sample in the qualitative section included all academic experts and experts in the field of cultural management, which were equal to 20 people. The research tool included researcher-made coding sheets, the validity of which was confirmed by the members of the Delphi group and its reliability was calculated with the P-Scott criterion of 0.95. The research findings showed that the factors related to the cultural responsibility model in Saipa Automobile Company with a data-based approach were identified in the form of 15 categories and 84 conceptual codes, and were placed in the 5 dimensions of the paradigm model as causal conditions (3categories), strategies (3categories), contextual conditions (2categories), intervening or mediating conditions (3categories) and consequences (2 categories). If Saipa succeeds in institutionalizing the cultural responsibility model at a macro and operational level, this model can be generalized to other major industries in the country and can strengthen both public satisfaction and social trust, as well as contribute to industrial development along with indigenous identity and values.