Presenting a model for developing electronic public relations in Iranian government economic organizations

Document Type : researcher

Authors
Zeynab Ghaedrahmati 1
Mohammad Soltanifar 2
Shahnaz Hashemi 3
Ali Garanmayeh Poor 4
1 Department of Communication Science, Science and Research Branch -Qeshm International Education Center Campus, Islamic Azad University, Qeshm, Iran
2 Professor of the Department of Social Communications Sciences, Faculty of Humanities, Islamic Azad University, Research Science Unit of Tehran, Iran (Corresponding Author)
3 Lecturer of Applied Scientific Education Center of Culture and Art Unit 41 Tehran, Comprehensive University of Applied Science, Tehran, Iran
4 Assistant Professor, Department of Communications Sciences, Faculty of Social Sciences and Communication, Islamic Azad University, Tehran Markaz Branch, Tehran, Iran,
10.22034/scm.2025.496749.1834
Abstract
Communication technologies and media play a role in the development of electronic public relations of organizations. The aim of the article is to design a model for the development of electronic public relations in Iranian government organizations using the Q method. The research method is applied, descriptive and mixed (qualitative-quantitative) in terms of purpose, method and data analysis. For information, in addition to interviews, a structured questionnaire with a deductive model was used and 123 questions were provided to the statistical population, which was 40 managers, specialists and experts in the field of public relations and economics, who were selected purposefully. For the validity of the questionnaire, the extracted items were provided to five experts. By calculating the Cronbach's alpha coefficient (0.96), it was determined that the final questionnaire has appropriate reliability. After distributing and collecting the questionnaires, the final analysis of the data matrix was carried out using the QoNel software in two parts: descriptive and inferential analysis. By calculating the correlation between respondents, Q factor analysis, Varimax rotation, and finally, calculating the average standard scores (z) of 40 people in three different types (19 managers, 11 specialists, and 10 experts), the items of disagreement and agreement were identified and used as the basis for designing the desired model of electronic public relations management. The findings showed that the four dimensions of management, economy, structure, and law are the main elements and components of the desired model of electronic public relations management in these organizations.
Keywords
Public relations
electronics
Q method
economic organization
Subjects
 
 
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Society Culture Media
Volume 14, Issue 54
Spring 2025
Pages 373-408

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  • Receive Date 30 December 2024
  • Revise Date 23 January 2025
  • Accept Date 30 January 2025