Presenting the model of earning income through fame on Instagram in Iran

Document Type : researcher

Authors
Aida Arsalani 1
Mohammad Reza SaeidAbadi 2
ezatollah Abasiyan 3
1 Phd Student of Tehran Universiy
2 Tehran University
3 Tehran Universiy
10.22034/scm.2024.466207.1793
Abstract
A new phenomenon that is derived from the integration of communication technologies of various forms is virtual social networks, whose services are used, and is becoming more popular day by day. In the meantime, making money and doing business through social networks is one of the ways that has opened communication and electronic information systems to organizations. Instagram is particularly popular in this field. The business of influencers and celebrities is advanced, increasingly used by companies and becoming an integral part of digital marketing strategies. The purpose of this research is to provide a model to earn money through Instagram in Iran. For this purpose, the whole number is selected, whose number is 50 samples based on the snowball method and they are completely placed in the customers' placement. Considering that this research is a qualitative analysis based on the Delphi method. Using the Delphi method, the indicators were finalized and then, by integrating the fuzzy network analysis process, the indicators were prioritized. Research studies have shown that the income model through fame on Instagram in the fourth quarter other than support policy, development of relationship with customers, number of customers and trust and role model as a strategy, can have a significant impact on increasing income.

Keywords

Subjects

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Society Culture Media
Volume 13, Issue 52
Autumn 2024
Pages 113-142

  • Receive Date 16 August 2024
  • Revise Date 27 November 2024
  • Accept Date 30 November 2024