Skills public relations graduates need to enter job market (Thematic Analysis of public relations workers’ opinion in governmental and non-governmental organizations)

Document Type : researcher

Authors
Masoud Rastin Arya 1
hosseinali Afkhami 2
Reza Saberi 2
1 PhD candidate in Communication at Allameh Tabataba'i University, Iran (Correspondent Author)
2 Associate Professor of Communication Studies, Allameh Tabataba'i University,
10.22034/scm.2024.435530.1715
Abstract
Public relations is a concept with two scientific and practical dimensions. At the scientific level, the focus is on teaching concepts, knowledge, skills and many other aspects of the public relations. At the practical level, performance of the workers and the public relations’ department are taken into consideration. One of the most important issues at both scientific and practical dimensions is skill.
Skill in public relations is an important concern which connects a graduate to the job market. A graduate will have more chance to find a job when the skills meet the market’s demands. Otherwise, the chance will be lost.
In this article, we studied skills public relations graduates need to enter the job market. To this end, we conducted in-depth interviews with workers in the field of public relations with more than five years of experience. Then, we analyzed the data, using method of thematic analysis. As the result, the interviewees pointed to 34 skills required to work in public relations which are categorized under news-content, ceremonial, technological, individual-social, scientific-planning and multimedia.

Keywords

Subjects

 
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Society Culture Media
Volume 13, Issue 52
Autumn 2024
Pages 11-40

  • Receive Date 13 August 2024
  • Revise Date 29 August 2024
  • Accept Date 28 November 2024