the representation of cardiovascular diseases in Television; the medical drama broadcasted from IRIB case study

Articles in Press

Document Type : Tarviji

Authors
sirwan abdi 1
Hadi khaniki 2
akbar nasrollahi 3
Bita Shah Mansouri 4
1 Islamic Azad university, central Tehran branch
2 social communication department faculty
3 communication department, Azad university
4 Assistant Professor of Communication Sciences, Faculty Member of Islamic Azad University, Central Tehran Branch, Iran
10.22034/scm.2025.163293
Abstract
Cardiovascular diseases are, based on the WHO, the number one cause of the death across the world. The Cardiovascular disease concept usually refers to the heart attack, but it includes other heart disease such as coronary arteries disease, heart failure, Stroke, Cardiac arrhythmia and Cardiomyopathy. From other hand, today media address health issues more than before and media are of determining factors on how health and disease are sensed. However, this media coverage is not neutral and impartial. Among mass media, Television as the most widespread producing and distributing media address health issues in various frameworks. Medical drama is one of these frameworks. Therefore, in this research, the way cardiovascular disease is represented is addressed. In doing so, semiology and discourse analysis are used as methodology, and 8 scenes from three medical dramas, including “all saints’, “casualty”, and “nurses”, are analyzed. The findings suggest that the vascular diseases are usually showed as a separate problem which don’t affect the whole body. Cardiovascular disease is in a certain part of the body and any method therapy rarely leads to the appearance change of the diseased and can be prevented though a healthy lifestyle.
Keywords
cardiovascular disease
medical drama
representation
discourse analysis
semiology
Society Culture Media

Articles in Press, Accepted Manuscript
Available Online from 22 September 2024

  • Receive Date 04 March 2022
  • Accept Date 05 March 2022