The role of social networking functions in users' social capital

Document Type : researcher

Authors
ela kakavand 1
Ali Delavar 2
Afsaneh Mozaffari 3
Nassi, Majidi ghahrodi 4
1 Phd Student
2 Allameh tabatabaei university
3 Associate Professor, Faculty Member, Department of Communication Sciences and Science, Islamic Azad University, Science and Research Branch, Tehran, Iran
4 Azad university
Abstract
New technologies such as virtual social networks are changing the existing structures of society and creating new structures. In Iran, this issue has penetrated into the lives of social groups by making changes in the relations and relationships, and has removed their relations from the traditional situation and entered the world of technology. One of these elements that has undergone a good transformation is the social capital of users in this field, which according to the functions of social networks in the social capital of users, is the purpose of this study. This research is of quantitative and survey type. Telegram users in Tehran are considered as the statistical population of this research, considering that the number of Telegram users in Tehran is unknown, so the research population is unlimited and the sample is equal to 384 people.The results of the research hypotheses according to the path analysis test showed; The economic function of social networks has a significant effect on the social capital of Telegram users; The political function of social networks has a significant negative effect on the social capital of Telegram users; The function of social networking has a significant effect on the social capital of Telegram users and the self-declared function of social networks has a significant effect on the social capital of Telegram users.

Keywords

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Society Culture Media
Volume 11, Issue 44
Autumn 2022
Pages 97-117

  • Receive Date 27 January 2022
  • Revise Date 15 October 2022
  • Accept Date 27 November 2022