Platformizationand Redefining of news media ecosystem

Document Type : researcher

Authors
Alvandi Pedram 1
Hadi Khaniki 2
Seyed Jamal Akbarzadeh Jahromi 3
1 Allame Tabtabey University
2 Professor / Faculty of Social Communication Sciences, Allameh Tabataba'i University
3 Assistant Professor / Faculty of Social Communication Sciences, Allameh Tabataba'i University
Abstract
Over the past decade, the pattern of news consumption has changed dramatically, and audiences receiving news more and more through social media and mobile messengers. This trend began with the digitalization and convergence phenomenon, continued with the advent of networked journalism, and with the centralization of platforms led to fundamental changes in the news media ecosystem.
The main mechanisms of the platforms, namely "datafication", "commodification" and "selection" have been influential in this transformational process. The platform algorithms also pursue three activities: "attraction", "facilitation" and "adaptation" to attract users/audiences, facilitate their movement on the platform and provide services based on their needs. Behavior of platforms has had various consequences, including the decline of traditional revenue models for the media and the migration of audiences and advertisers to platforms. Overall, the processes resulting from "platformization" have led to redefining processes and the relationship between actors in the news media ecosystem. . .

Keywords

 
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Society Culture Media
Volume 11, Issue 44
Autumn 2022
Pages 11-41

  • Receive Date 05 March 2022
  • Accept Date 06 March 2022