Investigating the relationship between cyberspace components in promoting Iranian environmental culture

Document Type : Tarviji

Authors
Tahereh Nikpour 1
Aliasgher Keya 2
Mohammad Reza Rasouli 3
1 Department of Communication Sciences, Central Tehran, Islamic Azad University
2 journalism group, Tehran Allameh Tabatabai University, Tehran, Iran
3 Department of Communication Sciences, Central Tehran, Islamic Azad University, Email: Rasouli57@yahoo. com
Abstract
In this study, the aim was to investigate the relationship between cyberspace components in promoting Iranian environmental culture. The present study is a combined method of mixed exploratory research projects that was conducted in two consecutive qualitative-quantitative stages. In the first phase (qualitative phase), the present study is a qualitative study and in this phase, by reviewing and evaluating the studies conducted on the subject of the present study and also in-depth interviews with experts in the field of cyberspace and environmental culture, collected the necessary information and Using the method of qualitative content analysis, it has coded and categorized and presented a conceptual model. The second stage (quantitative phase) of the study was quantitative and structural equation modeling method. For this purpose, the data collected from the researcher-made questionnaire based on the proposed model (derived from the qualitative phase of the study) were evaluated using Smart PLS software. The results of qualitative content analysis showed that the model of examining the relationship between cyberspace components in promoting Iranian environmental culture includes 38 open codes, 6 central codes and 1 selected code. In the quantitative part, a researcher-made questionnaire consisting of 42 items was provided to 212 environmental activists in the form of NGOs and cyberspace activists in Iran. The results of structural equation modeling showed that there is a significant relationship between the main variables of information function, educational and cultural function, correlation function, propaganda function, persuasive function, and regulatory function with the promotion of Iranian environmental culture

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Society Culture Media
Volume 11, Issue 42
Spring 2022
Pages 73-98

  • Receive Date 03 May 2021
  • Revise Date 02 October 2021
  • Accept Date 27 December 2021