Identifying the opinions of the British people about “trust", “impartiality” and “accuracy of news coverage” of the BBC among different media in this country

Document Type : Tarviji

Author
iman khodabandeh bygee
IRIB, IRIB trade center, program analyzer
Abstract
This study aims to identify the level of "trust", “impartiality” and “accuracy of news coverage” of the BBC in England‘s people opinion and among other valid media in this country. It should be noted that this comparison is not restricted to a particular media such as television, radio or newspapers. this study, in addition to comparing an indicator such as »trust«among different types of a particular medium (such as various television channels), also examines the same indicator among different types of media (such as comparing an indicator such as audience trust among television networks, newspapers and social networks). To achieve the research goal, the researcher used the documentary research method. Survey results show that 57% of UK people believe that the BBC offers the most trusted news. In addition, in 2015 and 2017, 53% and 50% of UK people believe that BBC news coverage is impartial. Finally, surveys show that in 2015 and 2017, 59% and 57% of the UK people think that BBC coverage is accurate.
Keywords
BBC
Trust
Impartiality
Accuracy of News Coverage
Audience
 
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Society Culture Media
Volume 11, Issue 42
Spring 2022
Pages 99-124

  • Receive Date 16 January 2023