Study of the relationship between media consumption and social capital; Sample for study: Active population (15-64 years old) in Hamadan province

ABSTRACT
Today, along with human and economic capital, there is another capital called social capital, and the extend of methods and solutions of maintain or strengthening it has attracted the attention of scholars such as Coleman, Putnam, Bourdieu, Fukuyama, Arrow, Baker and… The purpose of this study was to investigate the relationship between media consumption and social capital among active population (15-64 years old) in Hamedan province by descriptive survey method. The data gathering tool was a researcher-made questionnaire. The statistical population of this research consisted of all 15-64 year olds in Hamedan province. Using cluster sampling, 384 of them were selected as sample. In general, it can be said that the social capital of active population in Hamedan province was moderate, because the average social capital of respondents was 3 (from the range of 1-5). The mean media consumption by respondents during the week was 40.31. The findings also show that there is a relationship between the independent variables of gender, age, education, place of residence, marital status and media consumption with the dependent variable of social capital. However, there is no relationship between the independent variable of socio-economic class and the dependent variable of social capital.