CULTURAL STUDIES, MULTICULTURALISM, AND MEDIA CULTURE

Document Type : Tarviji

Author
iman khodabandeh bygee
IRIB, IRIB trade center, program analyzer
Abstract
Abstract
We are immersed from cradle to grave in a media and consumer society and thus it is important to learn how to understand, interpret, and criticize its meanings and messages.
Cultural studies allows us to examine and critically scrutinize the whole range of culture without prior prejudices toward one or another sort of cultural text, institution, or practice.
cultural studies contains a threefold project of analyzing the production and political economy of culture, cultural texts, and the audience reception of those texts and their effects. This comprehensive approach avoids too narrowly focusing on one dimension of the project to the exclusion of others. To avoid such limitations, I would thus propose a multiperspectival approach that (a) discusses production and political economy, (b) engages in textual analysis, and (c) studies the reception and use of cultural texts. this article is about the potential contributions of a cultural studies perspective to media critique and literacy.

Keywords

 
 
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Society Culture Media
Volume 9, Issue 34
Winter 2020
Pages 183-205

  • Receive Date 14 October 2018
  • Revise Date 12 December 2018
  • Accept Date 23 November 2019