The role of ecolodges in development of ethnic tourism in Gilan

Document Type : Tarviji

Author
Saideh Saidi
Assistant Professor at ISCS
Abstract
In the Corona Pandemic situation which led a massive public quarantine and physical distance due to keep individuals and families safe, tourism industry has been faced with a great loss. This ethnographic research tries to shed light on how Corona Pandemic situation impact upon ecotourism with an especial focus on Gilan ecolodges and how theses small and medium-sized enterprises stay alive via corporation social responsivities criteria? Data were conducted via 32 semi-structured interviews with female head of selected ecolodges in Gilan. Ecolodge is an important actor of sustainable development in rural area which accelerate women empowerment. Selected ecolodges try to keep costumers via producing relevant content through social media in three dimensions: mental imagery, deep mental involvement and loyalty.

Keywords

 
 
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Society Culture Media
Volume 9, Issue 34
Winter 2020
Pages 11-41

  • Receive Date 09 July 2020
  • Revise Date 07 September 2020
  • Accept Date 09 September 2020