علل و عوامل گرایش شهروندان لرستانی به سبک پوشش محلی (مورد مطالعه: شهروندان بروجردی)

People's clothing because of its vital role in humanization and community building; It is one of the most important issues of any society that can be studied and studied from different perspectives and angles of art, religion, society, culture, etc. The aim of this study was to investigate and pathology of the general popularity of clothes taken from local patterns in Lorestan province. The research method was quantitative and with survey technique. The statistical method is equal to 387 people. The sampling method is done in the form of multi-stage clusters. The research findings show that between the variables of media consumption, religiosity, social capital, cultural capital, There is a positive and significant relationship between ethnicity, traditionalism and fashion with the dependent variable. There is also a negative and significant relationship between the uniformity of clothing style and the general popularity of clothing based on local clothing style. The results of the research show that in order to deal with the harms expressed in this research, it is possible to create a culture through educational, propaganda and guidance activities, reviving the Iranian Islamic culture.