Sociological study of the postmodern lifestyle of young women in Tehran

The present research seeks to study the sociological lifestyle of young women in Tehran, and an attempt was made to analyze the social factors affecting the postmodern lifestyle of this group of women. The methodological approach of this research is quantitative and survey type, data collection techniques are set using a questionnaire derived from the theoretical model of Grand Theory, and the sample size was 320 young women in Tehran, who were selected through convenience sampling. SPSS version 27 software was used to analyze the data, and the data were described and analyzed, and finally the research hypotheses were tested. The findings of the present study and the obtained correlation coefficients indicate a strong correlation between the independent variables (the level of extreme differentiation (0.714), the level of consumption fluidity (0.618), the level of inclination to blogging (0.639), the level of virtual hedonism (0.678), the level of female equality (0.689), the level of feminine agency (0.694), the level of fluid identity (0.653), the level of extreme individualism (0.712), the level of body management (0.742), the level of fluidity of needs (0.678)) and the dependent variable (postmodern lifestyle). Also, the regression analysis performed shows that each of the predictor variables has been able to predict changes in the criterion variable (postmodern lifestyle) in its own way