· زمانی علویجه، فرشته، نیکنامی، شمس الدین، محمدی، عیسی، منتظری، علی، غفرانی پور، فضل اله، و احمدی، فضل اله. (1387). تجربه موتورسواران از رفتارهای مخاطره آمیز: یک پژوهش کیفی. مجله دانشگاه علوم پزشکی کرمانشاه (بهبود) ، 12(3 (پیاپی 38))، 271-286
· شریف زاده، حسان, رحمان, صدیقی. (2020). روششناسی پژوهشی علم طراحی بهمثابۀ یک روششناسی راهحل محور. روش شناسی علوم انسانی, 26(105), 35-50.
· فیلک, ا. (1387). درآمدی بر تحقیق کیفی. تهران: نشر نی.
· میرزایی، زینب، نایب زاده، شهناز، و حاتمی نسب، سیدحسن. (1400). نگاشت شناختی آمیخته بازاریابی اجتماعی دروصول مالیات داوطلبانه. علوم مدیریت ایران، 16(62 )، 55-82. SID. https://sid.ir/paper/965403/fa
حسینی توسل، مجتبی. (1400) طراحی مدل بازاریابی اجتماعی برای بهینه سازی تولید و پردازش پسماندهای خانگی در شهر تهران. پایان نامه دکتری. مدیریت بازرگانی. سیاست گذاری بازرگانی
Andreasen, A. R. (1994). Social marketing: Its definition and domain. Journal of public policy & marketing, 13(1), 108-114.
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative research in psychology, 3(2), 77-101.
Brown, T. (2009). The power of design thinking change by design, how design thinking transforms organisations and inspires innovation (pp. 1–10). In: New York: Harper Collins Books.
Domegan, C., McHugh, P., Devaney, M., Duane, S., Hogan, M., Broome, B. J., . . . Piwowarczyk, J. (2016). Systems-thinking social marketing: conceptual extensions and empirical investigations. Journal of marketing management, 32(11-12), 1123-1144.
Flick, U. (2008). An Introduction to Qualitative Research. Tehran: Nashr-e Ney. (in Persian)
Hosseini Tavassoli, M. (2021). Designing a Social Marketing Model for Optimizing the Production and Processing of Household Waste in Tehran. PhD Thesis. Business Management. Business Policy. (in Persian)
Huang, L., Clarke, A., Heldsinger, N., & Tian, W. (2019). The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. Journal of Marketing Analytics, 7, 64-75.
Kagel, J. H., & Winkler, R. C. (1972). BEHAVIORAL ECONOMICS: AREAS OF COOPERATIVE RESEARCH BETWEEN ECONOMICS AND APPLIED BEHAVIORAL ANALYSIS 1. Journal of Applied Behavior Analysis, 5(3), 335-342.
Kaplan, A. M., & Haenlein, M. (2011). Two hearts in three-quarter time: How to waltz the social media/viral marketing dance. Business horizons, 54(3), 253-263.
Kennedy, A. M., & Parsons, A. (2012). Macro‐social marketing and social engineering: a systems approach. Journal of Social Marketing.
Kotler, P. a. L., S. (1971). De-marketing, yes, de-marketing. Harvard Business Review, November−December, 74−80.
Kotler, P., & Zaltman, G. (1971). Social marketing: an approach to planned social change. Journal of marketing, 35(3), 3-12.
Kozinets, R. V. (2015). Netnography. The international encyclopedia of digital communication and society, 1–8. In: New York: John Wiley & Sons.
Ledford, C. J. (2012). Changing channels: A theory-based guide to selecting traditional, new, and social media in strategic social marketing. Social Marketing Quarterly, 18(3), 175-186.
Lee, N. R., & Kotler, P. (2011). Social marketing: Influencing behaviors for good: SAGE publications.
Lee, N. R., & Kotler, P. (2015). Social marketing: Changing behaviors for good: Sage Publications.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.
McAnany, E. G. (2012). Saving the world: A brief history of communication for devleopment and social change: University of Illinois Press.
McCarthy, E. (1960). Basic Marketing: a Managerial Approach. Richard D. Irwin, Homewood, Illinois. In.
Mefalopulos, P. (2008). Development communication sourcebook: Broadening the boundaries of communication: World Bank Publications.
Mehmet, M., Heffernan, T., Algie, J., & Forouhandeh, B. (2021). Harnessing social listening to explore consumer cognitive bias: implications for upstream social marketing. Journal of Social Marketing, 11(4), 575-596.
Mirzaei, Z., Nayebzadeh, Sh., & Hataminasab, S. H. (2021). Cognitive Mapping of Social Marketing Mix in Voluntary Tax Compliance. Iranian Journal of Management Sciences, 16(62), 55-82. SID. https://sid.ir/paper/965403/fa(in Persian)
Nosrati, S., Sabzali, M., Arsalani, A., Darvishi, M., & Aris, S. (2023). Partner choices in the age of social media: are there significant relationships between following influencers on Instagram and partner choice criteria?. Revista De Gestão E Secretariado, 14(10), 19191–19210. https://doi.org/10.7769/gesec.v14i10.3022
Nosraty, N., Sakhaei, S., & Rezaei, R. (2021). The impact of social media on mental health: A critical examination. Socio-Spatial Studies, 5(1), 101-11. doi: 10.22034/soc.2021.212042
Pang, B., & Lee, L. (2008). Opinion mining and sentiment analysis. Foundations and Trends® in information retrieval, 2(1–2), 1-135.
Peattie, S., & Peattie, K. (2003). Ready to fly solo? Reducing social marketing’s dependence on commercial marketing theory. Marketing theory, 3(3), 365-385.
Quebral, N. C. (1973). What do we mean by development communication. International Development Review, 15(2), 25-28.
Saunders, S. G., & Truong, V. D. (2019). Social marketing interventions: Insights from a system dynamics simulation model. Journal of Social Marketing, 9(3), 329-342.
Sawyer, R. K. (2005). The Cambridge handbook of the learning sciences: Cambridge University Press.
Shawky, S., Kubacki, K., Dietrich, T., & Weaven, S. (2019). Using social media to create engagement: A social marketing review. Journal of Social Marketing.
Shimizu, K. (2003). Symbiotic marketing strategy. Tokyo, Japan: Souseisha Book Company.
Soroori Sarabi, A., Arsalani, A., & Toosi, R. (2020). Risk management at hazardous jobs: A new media literacy?. Socio-Spatial Studies, 4(1), 13-24. doi: 10.22034/soc.2020.212126
Thackeray, R., Neiger, B. L., Hanson, C. L., & McKenzie, J. F. (2008). Enhancing promotional strategies within social marketing programs: use of Web 2.0 social media. Health Promotion Practice, 9(4), 338-343.
Thackeray, R., Neiger, B. L., Smith, A. K., & Van Wagenen, S. B. (2012). Adoption and use of social media among public health departments. BMC public health, 12, 1-6.
Thomas, P. N. (2014). Development communication and social change in historical context. The handbook of development communication and social change, 5-19.
Weinreich, N. K. (2010). Hands-on social marketing: a step-by-step guide to designing change for good: Sage Publications.
Sharifzadeh, H., & Rahman, S. (2020). Research Methodology of Design Science as a Solution-Oriented Methodology. Methodology of Humanities, 26(105), 35-50. (in Persian)
Zamani Alavijeh, F., Niknam, Sh. D., Mohammadi, E., Montazeri, A., Ghafranipour, F., & Ahmadi, F. (2008). Motorcyclists' Experiences of Risky Behaviors: A Qualitative Study. Journal of Kermanshah University of Medical Sciences (Behbood), 12(3 (Serial 38)), 271-286. (in Persian)
Top of Form