تحلیل مقایسه ای مضامین محیط زیستی در تلویزیون و اینستاگرام

In recent years, the environment and its related issues have received much attention as one of the important issues in the media and social media. On the other hand, the media also plays an important role in creating people's awareness of environmental and biological issues and taking action to protect the environment. became. The qualitative research method is thematic analysis. In the first step, topics with environmental themes between the two media, television and Instagram, were compared and analyzed in two time frames - the second half of 2018 and the first half of 2019 - through targeted non-probability sampling and thematic analysis method. The results of the research showed that television mostly through information, at the national and regional level, and Instagram mostly through education and at the international level, issues with environmental themes such as water, air pollution, management of energy consumption, natural resources, They have released waste, greenhouse gases, global warming and biodiversity. Also, the issue of water has the highest frequency in both media, and the issue of managing the consumption of energy carriers has had the least share in both media. In addition, in another article extracted from the thesis, the presentation of the media model of environmental communication from the point of view of experts was examined, which considered background factors such as political-legal factors, social and cultural conditions, and intervening factors such as technology and audience in building trust in television. Promotion and promotion of environmental culture.