تحلیل رقابت بین رادیو و تلویزیون و رسانه‌های شبکه‌ای

This paper(Analysis of Competition between Radio & TV and Network Media) mainly discusses about competitive integration relationship between network media and traditional media with representative of radio & TV, i.e. firstly analyzes their respective advantages and disadvantages, and points out that new media which mainly include network media and traditional media which mainly include radio & TV shall complement each other’s advantages and have competitive integration to enhance advantages and avoid disadvantages, so that traditional media such as radio & TV etc could realize self-relocation under the situation of new media, achieve faster and more steady development in competition with new media represented by network media, and finally form a new situation of both competitive and integrated development between network media and traditional media in the era of new media.
by: Jiong Xu
Qianjiang College, Hangzhou, 310015, China
International Conference on Education Technology and Economic Management (ICETEM 2015)
Key words: era of new media, radio & TV, network media, competition