The relationship between the child and television media from the psychological and social point of view

Document Type : Tarviji

Author
department of Digital Arts, faculty of Art, Damghan university, Damghan, Iran
Abstract
In the twentieth century, the field of communications and its related technologies has undergone many changes, as in many other areas. In recent years, researchers have been talking about information bursts, the technology revolution, or the era of electronic media. Among the media, TV has always been one of the most important media.The speeding up of the importance of television in the lives of children is always accompanied by the same pace of fear and concern from parents about the media and its negative effects on the lives of children. This is an issue and a controversial concern. The present research seeks to overcome the differences of opinion in this field and, from a psychological and social point of view, examine the impact of media television on its main audience, the children. The theoretical findings from this study reinforce the skepticism about the relationship between the TV child and justify fears and fears. The theoretical findings from this study reinforce the skepticism about the relationship between the TV child and justify fears and fears. The practical contribution of this research is to propose appropriate solutions to parents in order to better manage the health of the child.

Keywords


  •  

    • Adler R. P. et Faber R.J. (1980), Children’s Television Viewing Patterns, The effects of Television Advertising on Children, Ed, Adler et al; Lexington Books;
    • Blind R. et Pool M. (2002), Les dangers de l’écran; Enfants, Famille, Société et Violence, Editions Jouvence.
    • Brée J. (1993), Les enfants, la consommation et le marketing, Presses Universitaires de France, Paris.
    • Churchill G.A. et Moschis G.P. (1979), Television and Interpersonal Influences on Adolescent C onsumer Learning, Journal of Consumer Research, 6, 1, 23-35.
    • Courbet D. (1999), Puissance de la télévision, L’Harmattan.
    • Courbet D. et Fourquet M.P. (2003), La télévision et ses influences, Ed De Boeck Université.
    • Culley J.D., Lazer W. Et Atkin G.K. (1976), The experts look at children’s television, Journal of Broadcasting, 20, 3-21.
    • Cullingford C. (1984), Children and Television, Gower Publishing Coompany.
    • Duboux R. (1989), Les dernières générations de l’écrit. Les méfaits de la TV et de l’image. Lausanne: Favre.
    • Goldberg M.E. (1990), A QuasiExperiment Assessing the Effectiveness of TV Advertising Directed to Children, Journal of Marketing Research, 27, 4, 445-
    • Gorn G.J. et Goldberg M.E. (1982), Behavioral Evidence of the Effects of Televised
    • Food Messages on Children, Journal of Consumer Research, 9, 2, 200-205.
    • Grossbart S.L. et Grosby L.A. (1984), Understanding the bases of parental concern and reaction to children’s food advertising, Journal of Marketing, 48, 79-92.
    • GRREM (1995), L’identité du Jeune Téléspectateur, Paris, document de l’INJEP, suppl, 13.
    • Jannacone C. et Salamon E. (1980), Mass media and free time: the behavior of young people, Actes du séminaire “ Children and Young People: Marketing and social Research”, ESOMAR, Baden- NearVienne, 5-7, Novembre, 233-252.
    • Kapferer J.N. (1985), L’enfant et la publicité, Dunod.
    • Kotler P et Dubois B (2009), Marketing Management, Ed. Pearson Education France. 17. Lewi G. (2000-2001), La marque dans tous ses états, Henri-Christian Schroeder.
    • Lorch E.P., Anderson D.R. et Levin S.R. (1979), The relationship of visual attention to children’s comprehension of television, Child Development,n° 50, 722-727.
    • Lurçat L. (1994), Le jeune enfant devant les apparences télévisuelles, Paris, Desclée de Brouwer.
    • Lurçat L. (1995), Le temps prisonnier, des enfances volées par la télévision, Desclée de Brouwer.
    • Lussato B. (1989), L’enfant et l’écran, Nathan.
    • Mariet F. (1989), Laissez-les regardez la télé, Paris: CalmannLévy.
    • Meyrowitz J. (1985), L’enfant adulte et l’adulte enfant. La fusion des ages à l’ère de la télévision, in Le temps de la réflexion, Essai sur la tradition et sur l’enseignement, Paris, Gallimard.
    • Moschis G.P. et Moore R.L. (1982), A Longitudinal Study of Television Advertising Effects, Journal of Consumer Research, 9, 3, 279-286.
    • Reece B.B. (1986), Children and shopping: some public policy questions, Journal of Public Policy and Marketing, n ° 5, 185- 194.
    • Roedder D.L., Sternthal B. et Calder B.J. (1983), Attitude Behavior Consistency in Children’s Responses to Television Advertising, Journal of Marketing Research, 20, 4, 337-349.
    • Romanowska D. (1994), Petites Victimes du petit écran; Parents et Enseignants Polonais…sans Défense, Courrier International, 214, 8-14 Décembre.
    • Royal S. (1989), Le ras-le-bol des bébés zappeurs, Robert Laffont.
    • Sander R.A. (1986), The role of mass media in modern society, in Commercial Television and European Children, ED. S. Ward, T. Robertson et R. Brown, Gower Publishing Company, 1986,165175.
    • Schneller R. (1982), Training for critical TV viewing, Educational Research, 24, 99-106.
    • Ward S. (1974), Consumer Socialization, Journal of Consumer Research, 1, 2, 1-14. 32. Wiman A.R. et Newman L.M. (1989), Television Advertising Exposure and Children’s Nutritional Awareness, Journal of Academy of Marketing Science, 17, 2, 179-188.
    • Winn M. (1977), TV drogue, Paris, Fleurus.
    • Buijzen M. et Walkenburg P.M. (2003), The unintended effects of television advertising: a parentchild survey, Communication Research, 30, 5, 483-505.
    • Baiocco R., D’alessio M. et Laghi F. (2009), Discrepancies Between Parents’ and Children’s Attitudes Toward TV Advertising, The Journal of Genetic Psychology, 170, 2, 176191.
    • Obermiller C., Spangenberg E. et Maclachlan D.L. (2005), Ad skepticism: The consequences of disbelief, Journal of Advertising, 34, 3, 7-17.
    • Bush A.J., Rachel S. et Craig M. (1999), The Influence of Consumer Socialization Variables on Attitudes Toward Advertising: A Comparison of African-Americans and Caucasians, Journal of Advertising, Fall, 3, 13-24.
    • Singh N., Chao M.C.H et Kwon (2006), A Multivariate Statistical Approach to Socialization and Consumer Activities of young adults: A Cross-Cultural Study of Ethnic Groups in America, Marketing Management Journal, 16, 2, 67-80
Volume 9, Issue 35
Spring 2022
Pages 123-143

  • Receive Date 16 June 2019
  • Accept Date 23 November 2019