Representation of Iranian women on the BBC Persian website in 2020 and 2021

Document Type : researcher

Authors
Zeinab Karimian 1
Afsaneh Mozafari 2
tahmures shiri 3
1 Ph.D. student in Social Communication Sciences, Humanities, Science and Research Branch, Islamic Azad University, Tehran, Iran.
2 Associate Professor and Faculty Member, Faculty of Social Sciences, Science and Research Branch, Islamic Azad University, Tehran, Iran (Corresponding Author).
3 Associate Professor and Faculty Member, Central Tehran Branch, Islamic Azad University
10.22034/scm.2025.447653.1738
Abstract
The media, both visual, audio and written, play an important role in guiding public opinions and opinions. Since women make up half of human societies and have had the opportunity to play a role in various fields of social life more than in the past, the representation of women in the media can be analyzed from different dimensions. Meanwhile, the way women are represented in various media, including news websites, has not been ineffective in guiding public opinion and forming a new identity for women. In the current research, the representation of Iranian women on the BBC Persian website in 2013 and 2014 has been investigated. In this research, using the content analysis method, the representation of the role of women in media content is discussed. The results of this research show that the BBC Persian news website in two consecutive years 1399-1400, the main image it presents of Iranian women is a negative image in which women are in a bad situation and have issues and problems in different fields. Many are struggling. Therefore, faced with such a situation, women have either protested or emigrated from the country. On the other hand, a smaller percentage of the news in these media presented a positive image of Iranian women, and compared to the negative representation of women, the positive representation of the status of women in Iranian society occupied a smaller percentage of BBC Persian news.

Keywords

Subjects

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Society Culture Media
Volume 14, Issue 54
Spring 2025 Article ID:11-38

  • Receive Date 09 March 2024
  • Revise Date 26 June 2024
  • Accept Date 22 October 2024