Adams, P. (2012). Grouped: How small groups of friends are the key to influence on the social web. California: New Riders.
Anderson, S., Hamilton, K., & Tonner, A. (2016). Social labour: Exploring work in consumption. Marketing Theory, 16(3), 383–400.
Barnes, K.L. (2015). The big reveal: Budgets, staffing and the future of social media at DMOs. ⟨www.destinationmarketing.org/blog/big-reveal-budgets-staffing-and-future-socialmedia- dmos⟩. Accessed 18 March 2017.
Bendix, R. (2002). Capitalizing on memories past, present, and future: Observations on the intertwining of tourism and narration. Anthropological Theory, 2(4), 469–487.
Bertino, M. (2014). New research: Topics that get a reaction. Retrieved March 17, 2017, from ⟨http://kloutblog.lithium.com/t5/Klout-Blog/New-Research-Topics-That-Get- A-Reaction/ba-p/578⟩.
Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing meets web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, 55(3), 261–271.
Bierman, J. (2010). Tell me a story. NZ Business, 24(10), 40–41.
Bosker, B. (2010). 71 percent of tweets are ignored, study finds. Huffington Post. ⟨http:// www.huffingtonpost.com/2010/10/12/71-percent-of-tweets-are-_n_759176.html⟩
Accessed 17.03.17.
Buhalis, D., & Foerste, M. (2015). SoCoMo marketing for travel and tourism: Empowering co-creation of value. Journal of Destination Marketing & Management, 4, 151–161.
Butler, J. (1993). Bodies that matter: On the discursive limits of sex. New York, NY:
Routledge.
Cheek, J. (2008). Foucauldian discourse analysis. In L. M. Given (Ed.), The SAGE
encyclopaedia of qualitative research methods (pp. 355–357). Thousand Oaks, CA: Sage Publications Inc.
Cheong, S. M., & Miller, M. L. (2000). Power and tourism: A Foucauldian observation. Annals of Tourism Research, 27(2), 371–390.
Chronis, A. (2005). Coconstructing heritage at the Gettysburg storyscape. Annals of Tourism Research, 32(2), 386–406.
Chronis, A. (2012). Tourists as story-builders: Narrative construction at a Heritage museum. Journal of Travel & Tourism Marketing, 29(5), 444–459.
Cohen, E., & Cohen, S. A. (2012). Current sociological theories and issues in tourism.
Annals of Tourism Research, 39(4), 2177–2202.
Cole, T., & Church, A. (2007). Tourism, politics and the forgotten entanglements of power. In A. Church, & T. Cole (Eds.), Tourism, power and space (pp. 1–42). New York,
UK: Routledge.
Constine, J. (2012). Your average facebook post only reaches 12% of your friends. ⟨http:// techcrunch.com/2012/02/29/facebook-post-reach-16-friends/⟩. Accessed 17 March
2017.
Cover, R. (2012). Performing and undoing identity online: Social networking, identity theories and the incompatibility of online profiles and friendship regimes.
Convergence: The International Journal of Research into New Media Technologies, 18(2), 177–193.
Cresswell, T. (2010). Towards a politics of mobility. Environment and Planning D: Society and Space, 28, 17–31.
DesAutels, P. (2011). UGIS: Understanding the nature of user-generated information systems. Business Horizons, 54(3), 185–192.
Digital tourism Think Tank (2013). The European NTO digital benchmark. Retrieved May 23, 2015, from ⟨http://thinkdigital.travel/reports/The_European_NTO_Digital_ Benchmark.pdf⟩.
Escalas, J. E. (1997). The positive effects of narrative thought in response to advertising.
Advances in Consumer Research, 24, 67–68.
Fisher, W. R. (1984). Narration as a human communication paradigm: The case of public argument. Communication Monographs, 51, 1–22.
Fisher, D., & Smith, S. (2011). Cocreation is chaotic: What it means for marketing when no one has control. Marketing Theory, 11(3), 325–350.
Flyvbjerg, B. (2011). Case study. In N. K. Denzin, & N. K. Y. S. Lincoln (Eds.), The sage handbook of qualitative research (pp. 301–316). Thousand Oaks, CA: Sage Publications Inc.
Fog, K., Budtz, C., & Yakaboylu, B. (2005). Storytelling: Branding in practice. Germany: Springer.
Foucault, M. (1977). Discipline and punish: The birth of the prison. London: Allen Lane, Penguin.
Foucault, M. (1980). Power/knowledge: Selected interviews and other writings. New York,
NY: Pantheon Books, 1972–1977.
Fournier, S., & Avery, J. (2011). The uninvited brand. Business Horizons, 54(3), 193–207. Garrod, B., & Fyall, A. (2011). The case study approach: Wrongly maligned. In B. Garrod, & A. Fyall (Eds.), Contemporary cases in tourism (pp. IX–XVI). Oxford: Goodfellow Publishers.
Gensler, S., Völckner, F., Liu-Thompkins, Y., & Wiertz, C. (2013). Managing brands in the social media environment. Journal of Interactive Marketing, 27(4), 242–256.
Gill, R. (2000). Discourse analysis. In M. W. Bauer, & G. Gaskell (Eds.), Qualitative researching with text, image and sound: A practical handbook (pp. 172–190). London: Sage Publications Ltd.
Go VisitDenmark (2015, 10 September). Ambassador album – Rømø (Facebook post). Retrieved October 15, 2015, from ⟨https://www.facebook.com/denmark?fref=ts⟩.
Go VisitDenmark (2017). In: Facebook (Company page). Retrieved March 15, 2017, from ⟨https://www.facebook.com/denmark/?Fref=ts⟩.
Goffman, E. (1959). The presentation of self in everyday life. USA: Anchor Books.
Gössling, S., & Stavrinidi, I. (2015). Social networking, mobilities, and the rise of liquid identities. Mobilities. http://dx.doi.org/10.1080/17450101.2015.1034453.
Grasmuck, S., Martin, J., & Zhao, S. (2009). Ethno-racial identity displays on Facebook. Journal of Computer Mediated Communication, 15, 158–188.
Gubrium, J. F., & Holstein, J. A. (1998). Narrative practice and the coherence of personal stories. The Sociological Quarterly, 39(1), 163–187.
Guest, G., Namey, E. E., & Mitchel, M. L. (2013). Collecting qualitative data: A field manual for applied research. Thousand Oaks, CA: Sage Publications, Inc.
Gunelius, S. (2013). 5 secrets to use storytelling for brand marketing success. ⟨https://www. forbes.com/sites/work-in-progress/2013/02/05/5-secrets-to-using-storytelling-forbrand- marketing-success/#2e6f1a6b7d81⟩. Accessed 14 March 2017.
Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the social media ecosystem. Business Horizons, 54(3), 265–273.
Harwood, S., El-Manstrly, D. (2012). The performativity turn in tourism. University of
Edinburgh Business School Working Paper Series, 12(5), 1–18.
Hays, S., Page, S. J., & Buhalis, D. (2013). Social media as a destination marketing tool: Its use by national tourism organisations. Current Issues in Tourism, 16(3), 211–239.
Haugaard, M. (2002). Power: A reader. Manchester: Manchester University Press.
Herskovitz, S., & Crystal, M. (2010). The essential brand persona: Storytelling and branding. Journal of Business Strategy, 31(3), 21–28.
Hine, C. (2000). Virtual ethnography. London: Sage publications ltd.
Hsu, S., Dehuang, N., & Woodside, A. G. (2009). Storytelling research of consumers' selfreports of urban tourism experiences in China. Journal of Business Research, 62,
1223–1254.
Jensen, R. (1999). Dream society: How the coming shift from information to imagination will transform your business. New York, NY: McGraw-Hill.
Kaplan, A. M. (2012). If you love something, let it go mobile: Mobile marketing and mobile social media 4 × 4. Business Horizons, 55(2), 129–139.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68.
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business
Horizons, 54(3), 241–251.
Kladou, S., & Mavragani, E. (2015). Assessing destination image: An online marketing approach and the case of Tripadvisor. Journal of Destination Marketing & Management, 4, 187–193.
Kohli, C., Suri, R., & Kapoor, A. (2015). Will social media kill branding? Business Horizons,
58(1), 35–44.
Kozinets, R. V. (2010). Netnography: Doing ethnographic research online. London: Sage Publications.
Kozinets, R. V. (2015). Netnography: Redefined. London: Sage.
Krämer, N. C., & Winter, S. (2008). Impression management 2.0, the relationship of selfesteem, extraversion, self-efficacy, and self-presentation within social networking sites. Journal of Media Psychology, 20(3), 106–116.
Labrecque, L. I. (2014). Fostering consumer–brand relationships in social media environments: The role of parasocial interaction. Chicago Interactive Marketing Association, 28(2), 134–148.
Labrecque, L. I., Esche, J. V. D., Mathwick, C., Novak, T. P., & Hofacker, C. F. (2013). Consumer power: Evolution in the digital age. Journal of Interactive Marketing, 27,
257–269.
LeCompte, M. D., & Schensul, J. J. (2010). Designing and conducting ethnographic research. Lanham, MD, UK: AltaMira Press.
Leask, A., Fyall, A., & Barron, P. (2014). Generation Y: An agenda for future visitor attraction research. International Journal of Tourism Research, 16, 462–471.
Lo, I. S., Mckercher, B., Lo, A., Cheung, C., & Law, R. (2011). Tourism and online photography. Tourism Management, 32, 725–731.
Manago, A., Michael, M., Graham, B., Greenfield, P. M., & Salimkhan, G. (2008). Selfpresentation and gender on Myspace. Journal of Applied Development Psychology, 29, 446–458.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357–365.
MacInnis, D. J. (2011). A framework for conceptual contributions in marketing. Journal of Marketing, 75, 136–154.
Martin, D., Woodside, A. G., & Dehuang, N. (2007). Etic interpreting of naïve subjective personal introspections of tourism behavior: Analyzing Visitors’ stories about experiencing Mumbai, Seoul, Singapore, and Tokyo. International Journal of Culture, Tourism, & Hospitality Research, 1(1), 14–44.
McCabe, S., & Foster, C. (2006). The role and function of narrative in tourist interaction. Journal of Tourism and Cultural Change, 4(3), 194–215.
Mckee, R. (2016). Dialogue: The art of verbal action for page, stage, and screen. New York, NY: Twelve.
Mathews, R., & Wacker, W. (2008). What's your story? Storytelling to move markets, audiences, people, and brands. USA: Pearson Education Inc.
Morgan, N., & Pritchard, A. (2004). Meeting the destination branding challenge. In N.
Morgan, A. Pritchard, & R. Pride (Eds.), Destination branding, creating the unique destination proposition. Oxford: Elsevier Butterworth-Heinemann.
Morgan, N., Pritchard, A., & Pride, R. (2011). Tourism places, brand and reputation management. In N. Morgan, A. Pritchard, & R. Pride (Eds.), Destination brands:
Managing place reputation (3–19)(3rd ed.). Oxford: Butterworth-Heinemann.
Morrison, A. M. (2013). Marketing and managing tourism destinations. New York, NY: Routledge.
Mossberg, L. (2008). Extraordinary experiences through storytelling. Scandinavian Journal of Hospitality and Tourism, 8(3), 195–210.
Muñiz, A. M., & Schau, H. J. (2011). How to inspire value-laden collaborative consumergenerated content. Business Horizons, 54(3), 209–217.
Noy, C. (2012). Narratives and counter-narratives: Contesting a tourist site in Jerusalem.
In J. Tivers, & T. Rakić (Eds.), Narratives of travel and tourism (pp. 135–150). England: Ashgate.
Peters, K., Chen, Y., Kaplan, A. M., Ognibeni, B., & Pauwels, K. (2013). Social media metrics – a framework and guidelines for managing social media. Journal of
Interactive Marketing, 27(4), 281–298.
Pike, S. (2004). Destination marketing organisations. London: Taylor and Francis.
Potter, J. (2008). Discourse analysis. In L. M. Given (Ed.), The Sage encyclopaedia of qualitative research methods (pp. 217–220). Thousand Oaks: Sage Publications ltd.
Phillips, N., & Hardy, C. (2002). Discourse analysis. Thousand Oaks, CA: Sage Publications, Inc.
Serialtourist (@serialtourist) (2015). Jason Hort Kent, UK. I like travelling, I do it a lot, I take a few photos along the way. All photos here are mine. tv_travel, tv_pano & worldplaces member (Instagram). Retrieved October 27, 2015, from ⟨https://instagram.com/ serialtourist/⟩.
Singh, S., & Sonnenburg, S. (2012). Brand performances in social media. Journal of Interactive Marketing, 26(4), 189–197.
Smith, A. N., Fischer, E., & Chen, Y. (2012). How does brand-related user-generated content differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing, 26,
102–113.
Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother? Business Horizons, 57(6), 703–708.
Tivers, J., & Rakić, T. (2012). Introducing the narratives of travel and tourism. In J.
Tivers, & T. Rakić (Eds.), Narratives of travel and tourism (pp. 1–8). Farnham, Surrey, England: Ashgate publishing limited.
Van House, N. A. (2011). Feminist HCI meets Facebook: Performativity and social networking sites. Interacting with Computers, 23, 422–429.
Van Laer, T., Ruyter, K. D., Visconti, L. M., & Wetzels, M. (2013). The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation. Journal of Consumer Research, 40, 797–817.
Veal, A. J. (2006). Research methods for leisure and tourism: A practical guide. Harlow, England: Pearson Education ltd.
VisitDenmark (2014a). Resultat og retning 2014–2015. Retrieved October 13, 2015, from ⟨http://www.e-pages.dk/visitdenmark/792/7⟩.
VisitDenmark (2014b). Turistens Digitale Rejse. Retrieved October 13, 2015, from ⟨http:// www.visitdenmark.dk/da/danmark/turistens-digitale-rejse⟩.
Visitdenmark (2015). Historien om VisitDenmark. ⟨http://www.visitdenmark.dk/da/ danmark/historien-om-visitdenmark⟩. Accessed 13 October 2015.
Wachtman, E., & Johnson, S. (2009). The persuasive power of story. Marketing Management, 18(1), 28–34.
Wang, X., Yu, C., & Wei, Y. (2012). Social media peer communication and impacts on purchase intentions: A consumer socialization framework. Journal of Interactive Marketing, 26(4), 198–208.
Williams, B. (2008). “What South Park character are you?”: Popular culture, literacy, and online performances of identity. Computers and Composition, 25(1), 24–39.
Woodside, A. G. (2010). Brand–consumer storytelling theory and research: Introduction to a psychology & marketing special issue. Psychology & Marketing, 27(6), 531–540.
Woodside, A. G., Sood, S., & Miller, K. E. (2008). When consumers and brands talk: Storytelling theory and research in psychology and marketing. Psychology & Marketing, 25(2), 97–145.
Woodside, A. G., Cruickshank, B. F., & Dehuang, N. (2007). Stories visitors tell about Italian cities as destination icons. Tourism Management, 28(1), 162–174.
Woodside, Arch G., & Megehee, C. M. (2009). Travel storytelling theory and practice. Anatolia, 20(1), 86–99.
Zhao, S., Grasmuck, S., & Martin, J. (2008). Identity construction on Facebook: Digital empowerment in anchored relationships. Computers in Human Behavior, 24,
1816–1836.
N.F. Lund et al. Journal of Destination Marketing & Management xxx (xxxx) xxx–xxx10