Causes of the tendency of Iranian users to virtual networks

Authors
seyed hassan ilali 1
Seyedeh Narges Hoseiniamin 2
Mina Nami 3
1 allame
2 Sociology, Azad university
3 Management, Tehran university
Abstract
Each Iranian user spends a lot of time in virtual networks. Pseudo community or the virtual community replaces real society for this users and the reproduction of the culture of everyday life of real world crystallized in cyberspace. This virtual culture is against formal culture which creates a vast arena of information and semantic expressions. These actors have their own motives, needs, diagnoses, shortcomings, limitations, demands and imposition of their social organization and this features are with them in virtual in networks. This research seeks to identify the causes of tendency of Iranian users to social networks.
The research method is qualitative and it has been done with thematic analysis. It used the library research method and interviews. The statistical population includes professors, experts and experts in communications science, information technology, social sciences, social psychology, political science, cultural and anthropological studies as well as active users (group managers, channels or high-profile pages in Telegram, Instagram, Twitter, Facebook,...). 25 people were interviewed. At first the purposive or judgment sampling was used and then snowball sampling method was used. The MAXQDA software was used to draw thematic network model. 
The results of the research findings about the causes of the tendency of users to virtual networks identified in the 10 main themes; attractive, novelty and innovation, narcissism and the presentation of self, multiple virtual identities, fulfilling diverse needs, eliminating communication gaps and information gaps, elimination of exclusion and restriction, networking and interactive communication, promotion of social awareness, citizen participation and economic empowerment.

Keywords

 
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Society Culture Media
Volume 6, Issue 25
Winter 2017
Pages 67-86

  • Receive Date 01 October 2018