The Causal Model of Behavioral Tendencies among the Youth in the Use of Satellite Programs

Authors
Mohammad Hasan Seif 1
Sahar Alipour 2
Marzieh Tajvaran 3
1 Associate Professor, Department of Educational Sciences, Payame Noor
2 Assistant Professor, Department of Law, Payame Noor University, Tehran, IRAN.
3 M.A in Educational Management, Islamic Azad University of shiraz.
Abstract
Today, Medias are the main tools for influencing social and cultural developments and political changes in society . Satellite is one of the media is very influential in the current era.
Authorities need themedia, especially in the national media to deal effectively with the media aware of the impact  of satellite pay. This study was done with the aim of the role of perceived the subjective norm on behavioral tendencies among the youth in the use of satellite programs among the population of  all residents over 15 years in fars  were randomly selected through Multistage cluster  sample  of 600 questionnaires were evaluated. In this study, the direct effect of variables of usefulness of satellite and the satellite attitude towards the intention of using satellites is significant. But the direct effect of variables  of subjective norm and perceived facility of use of the satellite towards the intention of using satellites is not significant.

Keywords

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Society Culture Media
Volume 8, Issue 31
Winter 2020
Pages 103-123

  • Receive Date 08 February 2020