Iranian Association of Cultural Studies & Communication Society Culture Media 2322-3855 9 34 2020 05 21 The role of ecolodges in development of ethnic tourism in Gilan The role of ecolodges in development of ethnic tourism in Gilan 11 41 113885 FA Saideh Saidi Assistant Professor at ISCS Journal Article 2020 07 09 In the Corona Pandemic situation which led a massive public quarantine and physical distance due to keep individuals and families safe, tourism industry has been faced with a great loss. This ethnographic research tries to shed light on how Corona Pandemic situation impact upon ecotourism with an especial focus on Gilan ecolodges and how theses small and medium-sized enterprises stay alive via corporation social responsivities criteria? Data were conducted via 32 semi-structured interviews with female head of selected ecolodges in Gilan. Ecolodge is an important actor of sustainable development in rural area which accelerate women empowerment. Selected ecolodges try to keep costumers via producing relevant content through social media in three dimensions: mental imagery, deep mental involvement and loyalty. In the Corona Pandemic situation which led a massive public quarantine and physical distance due to keep individuals and families safe, tourism industry has been faced with a great loss. This ethnographic research tries to shed light on how Corona Pandemic situation impact upon ecotourism with an especial focus on Gilan ecolodges and how theses small and medium-sized enterprises stay alive via corporation social responsivities criteria? Data were conducted via 32 semi-structured interviews with female head of selected ecolodges in Gilan. Ecolodge is an important actor of sustainable development in rural area which accelerate women empowerment. Selected ecolodges try to keep costumers via producing relevant content through social media in three dimensions: mental imagery, deep mental involvement and loyalty. https://www.jscm.ir/article_113885_986fed319ccb39e9f256720dec2766b6.pdf

Iranian Association of Cultural Studies & Communication Society Culture Media 2322-3855 9 34 2020 05 21 How iranian society faces startups How iranian society faces startups 43 67 115086 FA Amin Mirshekari Soleimani MA Allameh tabatabaei Hadi Khaniki Allameh tabatabaei university 0000-0001-7408-4508 Seyed Jamaledin Akbarzadeh Jahromi Assistant Professor, Allameh Tabataba'i University. Journal Article 2019 09 23 In Iranian society, special conditions have arisen due to the increasing growth of new communication technologies, especially the Internet and smart phones, and of course the presence in transition conditions from a development perspective. In these circumstances, the pace of change in people's tastes is very high and new issues and needs are emerging day by day. Startups are one of the factors that can help address this need. Startups, with their unique features, bring together a creative, caring and motivated workforce in an agile structure and find solutions to the problems of the day, tailored to the needs of society. In this research, it has been tried to study how Iranian society is exposed to startups and offer some solutions for their growth. An examination of the current status of startups in Iran shows they are paying particular attention to the services by using the Internet and smartphones which provide many services. It can be seen that there is not much research done because of the newness of the problem; for this reason, in this research, using Grounded Theory in exploratory way, it is attempted to analyze the problem well. As a result, it seems that in Iranian society, an independent institution should be created as the guardian of the startup space and redefines the startup space of the country with the native capacities and characteristics of the Iranian society. It can make good use of this capacity by prioritizing the country's core issues as a roadmap for startups. In Iranian society, special conditions have arisen due to the increasing growth of new communication technologies, especially the Internet and smart phones, and of course the presence in transition conditions from a development perspective. In these circumstances, the pace of change in people's tastes is very high and new issues and needs are emerging day by day. Startups are one of the factors that can help address this need. Startups, with their unique features, bring together a creative, caring and motivated workforce in an agile structure and find solutions to the problems of the day, tailored to the needs of society. In this research, it has been tried to study how Iranian society is exposed to startups and offer some solutions for their growth. An examination of the current status of startups in Iran shows they are paying particular attention to the services by using the Internet and smartphones which provide many services. It can be seen that there is not much research done because of the newness of the problem; for this reason, in this research, using Grounded Theory in exploratory way, it is attempted to analyze the problem well. As a result, it seems that in Iranian society, an independent institution should be created as the guardian of the startup space and redefines the startup space of the country with the native capacities and characteristics of the Iranian society. It can make good use of this capacity by prioritizing the country's core issues as a roadmap for startups. https://www.jscm.ir/article_115086_9494ea64a0f8b454d2a27ef115d4e01d.pdf

Iranian Association of Cultural Studies & Communication Society Culture Media 2322-3855 9 34 2020 05 21 A reflection on the phenomenon of populism and its types A reflection on the phenomenon of populism and its types 69 85 115087 FA HADI DARVISHI PhD Mazandaran University Somayeh Momeni Student of Tehran University Journal Article 2020 01 15 It may be said that one of the important signs of the present era in the 21st century is the growing rise of populism in various dimensions. populist triumphs in the different countries are confirming the premise. But what is populism? And who is a populist? Populism is one of the most challenging concepts, although they are very important, but there are no single and agreed definition of them. In This article deals with the dualities of "right populism" and "left populism" and their definitions and differences. right populism, represented by nationalism, immigration, hostility to the ruling parties, politicians and their corruption, has seven indicators: "criticizing the elite and relying on common sense", "full representation of the holy people", "the importance of the leader." And the insignificance of the organization ("disillusioned society"), " populism generated of democracy but a danger to it", "the non-liberalization of populism", "the anti-liberalism of populism" and "the moral representation and not the politicization of populism". And, following, left populism is explained by the work of two of its prominent theorists, Ernesto Laclau and Chantal Mouffe, who is committed to the Marxist narrative and critical of neoliberal hegemony, and populism is therefore the political crisis of liberal democracy. It does not seek to break with liberal democracy but seeks to consolidate and expand democracy against a common opposition called oligarchy dominated by neoliberalism, which is why we are talking about "returning to politics" or "returning to the people. It may be said that one of the important signs of the present era in the 21st century is the growing rise of populism in various dimensions. populist triumphs in the different countries are confirming the premise. But what is populism? And who is a populist? Populism is one of the most challenging concepts, although they are very important, but there are no single and agreed definition of them. In This article deals with the dualities of "right populism" and "left populism" and their definitions and differences. right populism, represented by nationalism, immigration, hostility to the ruling parties, politicians and their corruption, has seven indicators: "criticizing the elite and relying on common sense", "full representation of the holy people", "the importance of the leader." And the insignificance of the organization ("disillusioned society"), " populism generated of democracy but a danger to it", "the non-liberalization of populism", "the anti-liberalism of populism" and "the moral representation and not the politicization of populism". And, following, left populism is explained by the work of two of its prominent theorists, Ernesto Laclau and Chantal Mouffe, who is committed to the Marxist narrative and critical of neoliberal hegemony, and populism is therefore the political crisis of liberal democracy. It does not seek to break with liberal democracy but seeks to consolidate and expand democracy against a common opposition called oligarchy dominated by neoliberalism, which is why we are talking about "returning to politics" or "returning to the people. https://www.jscm.ir/article_115087_b9c6dfc02107cff386cc8e5ad0c52c2a.pdf

Iranian Association of Cultural Studies & Communication Society Culture Media 2322-3855 9 34 2020 05 21 An Introduction to the Iranian Humanities Education System in Relation to the Contemporary West An Introduction to the Iranian Humanities Education System in Relation to the Contemporary West 87 133 115088 FA Alireza Haddadi PhD Student 0000-0002-6774-9337 Journal Article 2020 05 11 The humanities are the progressive spirit of nations and the decisive direction of other sciences. The scientific stagnation of Muslims and the renewed confrontation with the new West led to the gradual decline of this position in the eyes of the rulers and macro-policy strategies and, consequently, the general culture of the Iranian people. The purpose of this paper is to briefly compare the situation of the humanities and social sciences education system in Iran and Western countries (especially the United States and the United Kingdom) in the fields of education, higher education, graduate science and public culture. In addition to a close observation, the country's humanities have conducted in-depth interviews with experts in the field. As a result, although Iran's progress is different from Western material development, the importance and necessity of exploiting the nature of the humanities and its superiority over the natural sciences in macro-governance is the same in all paradigms, which requires more attention in the country. Our beloved is Iran. The humanities are the progressive spirit of nations and the decisive direction of other sciences. The scientific stagnation of Muslims and the renewed confrontation with the new West led to the gradual decline of this position in the eyes of the rulers and macro-policy strategies and, consequently, the general culture of the Iranian people. The purpose of this paper is to briefly compare the situation of the humanities and social sciences education system in Iran and Western countries (especially the United States and the United Kingdom) in the fields of education, higher education, graduate science and public culture. In addition to a close observation, the country's humanities have conducted in-depth interviews with experts in the field. As a result, although Iran's progress is different from Western material development, the importance and necessity of exploiting the nature of the humanities and its superiority over the natural sciences in macro-governance is the same in all paradigms, which requires more attention in the country. Our beloved is Iran. https://www.jscm.ir/article_115088_f346448e6a465d42579587eae6f80fd0.pdf

Iranian Association of Cultural Studies & Communication Society Culture Media 2322-3855 9 34 2020 05 21 analysis of the iconographic form in the Razahshura curtain analysis of the iconographic form in the Razahshura curtain 135 156 115089 FA Abbas Amoori No Journal Article 2019 05 30 Screenwriting is one of the most popular arts in the Iranian culture that could link the events of Ashura with visual culture and turn the narrative into a narrative. The narrators with the poet in each street and the street read the curtains for the audience and transmitted Ashura's message and culture to the chest and to the generations. This art could be seen every day and used, but today there is no news of it. The photographers also plotted on the occasion of the event to be installed in holy places and houses on the walls, and the narrators with a curtain and self-esteem with audiences like the theoretical and theatrical theater To explain. In this article, the imam Hussein's imam's portrait and Ashura's afternoon events based on the screening on the screens are analyzed using the Faye Form method. The results suggest that the curtains, while expressing the emotional feelings, have been able to communicate with the audience. This connection, if accompanied by an oral narration, while the audiences express their feelings, regard the curtains as sacred object, which will interfere with the event of Karbala.<br />Keywords: typography, form analysis, karbala, ashura, imam hussein (AS) Screenwriting is one of the most popular arts in the Iranian culture that could link the events of Ashura with visual culture and turn the narrative into a narrative. The narrators with the poet in each street and the street read the curtains for the audience and transmitted Ashura's message and culture to the chest and to the generations. This art could be seen every day and used, but today there is no news of it. The photographers also plotted on the occasion of the event to be installed in holy places and houses on the walls, and the narrators with a curtain and self-esteem with audiences like the theoretical and theatrical theater To explain. In this article, the imam Hussein's imam's portrait and Ashura's afternoon events based on the screening on the screens are analyzed using the Faye Form method. The results suggest that the curtains, while expressing the emotional feelings, have been able to communicate with the audience. This connection, if accompanied by an oral narration, while the audiences express their feelings, regard the curtains as sacred object, which will interfere with the event of Karbala.<br />Keywords: typography, form analysis, karbala, ashura, imam hussein (AS) https://www.jscm.ir/article_115089_616d48ac869083e286dc33b1352118da.pdf

Iranian Association of Cultural Studies & Communication Society Culture Media 2322-3855 9 34 2020 05 21 A Comparative Study of the Factors Affecting the Institutional Trust of Iranian and Turkish Women Emphasizing the women of Iranian society A Comparative Study of the Factors Affecting the Institutional Trust of Iranian and Turkish Women Emphasizing the women of Iranian society 157 181 115091 FA Meisam Mahidashti PhD student Parvaneh Danesh Department of Social Sciences, Payame Noor University Graduate Center Morteza Farajian Department of Social Sciences, Moghan Vahid Esmaili Department of Social Sciences, Payame Noor University Graduate Center Journal Article 2020 05 16 The present study seeks to study the factors affecting the institutional trust of women in Iran and Turkey. The study method in this work is of secondary analysis type. In the present study, the data used to test the research hypotheses from the global data survey set of values ​​(wvs) of the survey wave from 2005 to 2008 have been used.<br />The results of multivariate regression analysis show that among the six variables introduced in the regression model, the effects of the three variables of belief in gender equality, education and sense of life satisfaction on institutional trust were statistically significant. At the same time, the variable of education with a coefficient of effect of 0.13 shows that with the increase of women's education, the level of institutional trust in them has also increased. Also, the results of multivariate regression analysis in Iran show that among the six variables included in the regression model, the effects of four variables of belief in gender equality, education, age and sense of life satisfaction on institutional trust were statistically significant. Comparing the standard beta regression coefficients, the education variable with a coefficient of effect of 0.31 indicates that with the increase in women's education, the level of institutional trust has also increased. The similarity in the obtained results indicates that there are many cultural commonalities in the level of institutional trust between women in Iran and Turkey. The present study seeks to study the factors affecting the institutional trust of women in Iran and Turkey. The study method in this work is of secondary analysis type. In the present study, the data used to test the research hypotheses from the global data survey set of values ​​(wvs) of the survey wave from 2005 to 2008 have been used.<br />The results of multivariate regression analysis show that among the six variables introduced in the regression model, the effects of the three variables of belief in gender equality, education and sense of life satisfaction on institutional trust were statistically significant. At the same time, the variable of education with a coefficient of effect of 0.13 shows that with the increase of women's education, the level of institutional trust in them has also increased. Also, the results of multivariate regression analysis in Iran show that among the six variables included in the regression model, the effects of four variables of belief in gender equality, education, age and sense of life satisfaction on institutional trust were statistically significant. Comparing the standard beta regression coefficients, the education variable with a coefficient of effect of 0.31 indicates that with the increase in women's education, the level of institutional trust has also increased. The similarity in the obtained results indicates that there are many cultural commonalities in the level of institutional trust between women in Iran and Turkey. https://www.jscm.ir/article_115091_e1e060d18463fb0d66c27c29751f43e3.pdf

Iranian Association of Cultural Studies & Communication Society Culture Media 2322-3855 9 34 2020 05 21 CULTURAL STUDIES, MULTICULTURALISM, AND MEDIA CULTURE CULTURAL STUDIES, MULTICULTURALISM, AND MEDIA CULTURE 183 205 115093 FA Iman Khodabandeh Bygee IRIB, IRIB trade center, program analyzer Journal Article 2018 10 14 Abstract<br />We are immersed from cradle to grave in a media and consumer society and thus it is important to learn how to understand, interpret, and criticize its meanings and messages.<br />Cultural studies allows us to examine and critically scrutinize the whole range of culture without prior prejudices toward one or another sort of cultural text, institution, or practice.<br />cultural studies contains a threefold project of analyzing the production and political economy of culture, cultural texts, and the audience reception of those texts and their effects. This comprehensive approach avoids too narrowly focusing on one dimension of the project to the exclusion of others. To avoid such limitations, I would thus propose a multiperspectival approach that (a) discusses production and political economy, (b) engages in textual analysis, and (c) studies the reception and use of cultural texts. this article is about the potential contributions of a cultural studies perspective to media critique and literacy. Abstract<br />We are immersed from cradle to grave in a media and consumer society and thus it is important to learn how to understand, interpret, and criticize its meanings and messages.<br />Cultural studies allows us to examine and critically scrutinize the whole range of culture without prior prejudices toward one or another sort of cultural text, institution, or practice.<br />cultural studies contains a threefold project of analyzing the production and political economy of culture, cultural texts, and the audience reception of those texts and their effects. This comprehensive approach avoids too narrowly focusing on one dimension of the project to the exclusion of others. To avoid such limitations, I would thus propose a multiperspectival approach that (a) discusses production and political economy, (b) engages in textual analysis, and (c) studies the reception and use of cultural texts. this article is about the potential contributions of a cultural studies perspective to media critique and literacy. https://www.jscm.ir/article_115093_f878ca62207f0f6892083c6ff47a6668.pdf