Iranian Association of Cultural Studies & Communication Society Culture Media 2322-3855 11 42 2022 05 22 Investigating the relationship between cyberspace components in promoting Iranian environmental culture Investigating the relationship between cyberspace components in promoting Iranian environmental culture 73 98 150984 FA Tahereh Nikpour Department of Communication Sciences, Central Tehran, Islamic Azad University Aliasgher Keya journalism group, Tehran Allameh Tabatabai University, Tehran, Iran 0000-0002-7162-0771 Mohammad Reza Rasouli Department of Communication Sciences, Central Tehran, Islamic Azad University, Email: Rasouli57@yahoo. com Journal Article 2021 05 03 In this study, the aim was to investigate the relationship between cyberspace components in promoting Iranian environmental culture. The present study is a combined method of mixed exploratory research projects that was conducted in two consecutive qualitative-quantitative stages. In the first phase (qualitative phase), the present study is a qualitative study and in this phase, by reviewing and evaluating the studies conducted on the subject of the present study and also in-depth interviews with experts in the field of cyberspace and environmental culture, collected the necessary information and Using the method of qualitative content analysis, it has coded and categorized and presented a conceptual model. The second stage (quantitative phase) of the study was quantitative and structural equation modeling method. For this purpose, the data collected from the researcher-made questionnaire based on the proposed model (derived from the qualitative phase of the study) were evaluated using Smart PLS software. The results of qualitative content analysis showed that the model of examining the relationship between cyberspace components in promoting Iranian environmental culture includes 38 open codes, 6 central codes and 1 selected code. In the quantitative part, a researcher-made questionnaire consisting of 42 items was provided to 212 environmental activists in the form of NGOs and cyberspace activists in Iran. The results of structural equation modeling showed that there is a significant relationship between the main variables of information function, educational and cultural function, correlation function, propaganda function, persuasive function, and regulatory function with the promotion of Iranian environmental culture In this study, the aim was to investigate the relationship between cyberspace components in promoting Iranian environmental culture. The present study is a combined method of mixed exploratory research projects that was conducted in two consecutive qualitative-quantitative stages. In the first phase (qualitative phase), the present study is a qualitative study and in this phase, by reviewing and evaluating the studies conducted on the subject of the present study and also in-depth interviews with experts in the field of cyberspace and environmental culture, collected the necessary information and Using the method of qualitative content analysis, it has coded and categorized and presented a conceptual model. The second stage (quantitative phase) of the study was quantitative and structural equation modeling method. For this purpose, the data collected from the researcher-made questionnaire based on the proposed model (derived from the qualitative phase of the study) were evaluated using Smart PLS software. The results of qualitative content analysis showed that the model of examining the relationship between cyberspace components in promoting Iranian environmental culture includes 38 open codes, 6 central codes and 1 selected code. In the quantitative part, a researcher-made questionnaire consisting of 42 items was provided to 212 environmental activists in the form of NGOs and cyberspace activists in Iran. The results of structural equation modeling showed that there is a significant relationship between the main variables of information function, educational and cultural function, correlation function, propaganda function, persuasive function, and regulatory function with the promotion of Iranian environmental culture https://www.jscm.ir/article_150984_c6291d9fa2a2ff74154ebac8d6e7a1ff.pdf