Iranian Association of Cultural Studies & Communication Society Culture Media 2322-3855 8 33 2020 02 20 Factors Affecting the Membership in the Pages of Facebook Identity ( Case Study: Turkish-Speaking Users in Iran) Factors Affecting the Membership in the Pages of Facebook Identity ( Case Study: Turkish-Speaking Users in Iran) 45 68 109295 FA Behzad Molud M.a Comminuvastions Ali Jafari Department of communication sciences، ardabil branch، islamic Azad university,، ardabil, iran 0000-0001-9204-8105 Journal Article 2018 06 05 This study aimed to identify factors affecting membership in the pages of Facebook identity Iran was among the Turkic-speaking Facebook users. The research Solidarity and survey data collection, research population All users member of the Turkish-speaking Iranians are Facebook pages identity. Counting Facebook page The identity numbers (Parviz Khan) who are ethnic Turks Iran pays the members in approximately 74,000 patients, 382 subjects The minimum sample size is considered. The questionnaire Was designed, its validity by experts Reviewed and approved and the reliability based on Cronbach's alpha estimate 785/0 Is. Data analysis using the software spss and Using descriptive statistics and test t, Anova and Pearson correlation Multiple regression was performed. The results show the characteristics of the environment Virtual feel the need to comment, gratified, information, education, Age, gender and social class identity with membership in the pages of Facebook relationship There is significant. Regression analysis indicated that 46% of the variance Facebook pages membership changes identity by variables such as environmental specifications Virtual feel the need to comment, gratified, notification, floor Social, education and age is explained. This study aimed to identify factors affecting membership in the pages of Facebook identity Iran was among the Turkic-speaking Facebook users. The research Solidarity and survey data collection, research population All users member of the Turkish-speaking Iranians are Facebook pages identity. Counting Facebook page The identity numbers (Parviz Khan) who are ethnic Turks Iran pays the members in approximately 74,000 patients, 382 subjects The minimum sample size is considered. The questionnaire Was designed, its validity by experts Reviewed and approved and the reliability based on Cronbach's alpha estimate 785/0 Is. Data analysis using the software spss and Using descriptive statistics and test t, Anova and Pearson correlation Multiple regression was performed. The results show the characteristics of the environment Virtual feel the need to comment, gratified, information, education, Age, gender and social class identity with membership in the pages of Facebook relationship There is significant. Regression analysis indicated that 46% of the variance Facebook pages membership changes identity by variables such as environmental specifications Virtual feel the need to comment, gratified, notification, floor Social, education and age is explained. https://www.jscm.ir/article_109295_e5633879a808b5449f036603b86890dd.pdf