"The Role of Sports Media Advertising in the Impact of Brand Equity Dimensions on Purchase Intention and Continuance through Customer Shopping Delight in the Context of Fan Culture"

Volume 14, Issue 57, Winter 2026, Pages 321-365

10.22034/scm.2025.511701.1860

Yazdan Shirmohammadi, samira zavarikia

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Personal-political brand mobility model in Iran (A case study on the brand of four presidents)

Volume 13, Issue 50, Spring 2024, Pages 243-277

10.22034/scm.2024.188596

Mohsen Mirzaabolhassankhan Ilchi

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Features of content marketing in social networks (case study: Instagram)

Volume 12, Issue 48, Autumn 2023, Pages 295-319

vida nosrati, mohammad soltanifar, ali jafari, tahmores shiri

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How to achieve the intention of users to continue using the brand of online applications according to the participation of tourists in the media (case study of Isfahan city))

Volume 11, Issue 45, Winter 2023, Pages 97-128

Yazdan Shirmohammadi, Abrahim Nasri

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• PDF 1.1 M