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Keywords = رضایت مشتری

Number of Articles: 1

"The Role of Sports Media Advertising in the Impact of Brand Equity Dimensions on Purchase Intention and Continuance through Customer Shopping Delight in the Context of Fan Culture"

Volume 14, Issue 57, Winter 2026, Pages 321-365

10.22034/scm.2025.511701.1860

Yazdan Shirmohammadi, samira zavarikia

Society Culture Media