"The Role of Sports Media Advertising in the Impact of Brand Equity Dimensions on Purchase Intention and Continuance through Customer Shopping Delight in the Context of Fan Culture"

Volume 14, Issue 57, Winter 2026, Pages 321-365

10.22034/scm.2025.511701.1860

Yazdan Shirmohammadi, samira zavarikia

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Investigating the effect of social networks on the development of sports culture and interest in public and championship sports (a case study of male students in Kermanshah province)

Volume 11, Issue 44, Autumn 2022, Pages 217-236

Mohammad saeid Kiani, Leila Nazari

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